Web Design Agency → Portfolio → Taste Track
TASTETRACK
07.07.2023
Project Concept
Taste Track is a revolutionary app designed to improve your dining experience by seamlessly combining the joy of discovering new places with the convenience of booking a table in advance. The focus is on solving the age-old problem of uncertainty about seat locations, ensuring that our users can now choose a place that suits their preferences and comfort.
Challenge:
When booking a table at a restaurant, customers often face the dilemma of not being able to choose a specific seat, leading to uncertainty about their comfort level during the visit.
Our solutions:
Taste Track solves this problem by giving users the opportunity not only to book a table, but also to choose their preferred seat. Thanks to its user-friendly interface, the app helps you choose the number of people you need to seat and where they can sit according to your preferences.
•User Experience Research (UX Research): Initially, we conducted an in-depth study of user needs in the restaurant reservation industry. This included analysing the challenges faced by diners while selecting a restaurant seat and making a table reservation.
•Competitive Analysis: We studied existing table booking apps and platforms, identifying their advantages and disadvantages. This allowed us to determine how we could differentiate ourselves and offer a unique user experience.
•User Preference Research: We conducted surveys and interviews with potential users to understand their preferences regarding restaurant seating choices. This included questions about preferred seats (windows, corner tables, etc.) and seating comfort depending on the situation.
•Testing Prototypes: We developed several prototypes of the app and conducted testing with real users. This allowed us to get feedback on the interface and functionality of the app, as well as determine how users perceive the seat selection feature.
•Design Trends Analysis: We followed the latest trends in mobile app design to create a modern and intuitive interface. This included analysing the use of colours, fonts, and overall visual style.
•Expert Interface Evaluation: We conducted an expert evaluation of the app’s interface, including analyses of usability, navigation, and visual appeal.
All of these analyses were key steps in creating a successful TasteTrack app, providing the optimal combination of functionality and unique user experience.
